Story

queda bien - Inspired by Spain

It all began in Spain in 2025.

While Kai Hüberli was sitting in a small café, he overheard a couple at the next table saying the words "queda bien." Since his Spanish wasn't yet fully developed, he had the meaning translated for him.

The name queda bien means something like “looks good on you” or “fits perfectly”.

That’s exactly what it’s all about: clothes that not only fit on the outside, but also feels right . When choosing the name, it was important to Kai Hüberli to choose an expression that conveys an attitude to life, discreet, stylish and clear.

queda bien is more than just a brand name, it is an invitation to feel comfortable in your clothes.

From this encounter, the idea of creating queda bien was born. A clothing brand that is more than just fashion. It is intended to be an expression of personality, combined with a lifestyle that combines simplicity, serenity, and authenticity.

queda bien is more than a brand, it is a personal vision.

"I wanted to create fashion that feels good, on the skin and in the conscience. Without chasing trends, but with a strong foundation: responsibility, quality, and style."

Kai Hüberli , founder of queda bien